Civil Articles
Backlinks are the lifeblood of any online marketer who makes his or her living mostly through organic search rankings. I know this fact from experience since I am such an online marketer. I make more than 90% of my income from the natural search rankings I get for my websites on the major search engines.
One of the main services I have used to create the backlinks which lead to these high search rankings is Unique Article Wizard. I should mention that UAW is not the only article marketing link building system that I make use of, I also use others such as Free Traffic System. That said, the rest of this article will focus on the features of UAW.
Each article submission can include a total of five links. That is two in the body, two in the resource box and a fifth link to your embedded YouTube video. The links can be spun as much as you would like. You are able to spin both the anchor texts and destination URLs.
With the large amount of links you can include in each article submission and the spinning that you are able to do you can really cast a wide net with each of your UAW article submissions. Sometimes I build links to 40 to 50 different landing pages with a single submission. This is really great since it gives you more chances to rank in Google, Bing, and Yahoo.
There are some search phrases where I have all of the top 10 results filled with my different target pages and I get all of them on the first page with article marketing (and UAW in particular.)
On the bad side, this service can be somewhat confusing to use when you first join because there is a learning curve. But once you have figured it out, it is not too hard at all. It’s definitely worth figuring out because then you’ve got the ability to crank out as many links as you want. All you need to do is write the articles on topics related to your landing pages.
Tags: article marketing, link building, link popularity, SEO, Unique Article Wizard
Posted in SEO · July 24th, 2010 · Comments (0)
With the appropriate knowledge and tools, the vastness of the Internet can be transformed from an arid wasteland into a fertile oasis. At first, the sheer size and abundance of the Internet may seem more like jungle, teeming with life and opportunities. Demand is high, running costs are low, and access to people seems limitless.
The problem is, you’re hardly the first to come to this realization. The first critical realization for anyone wishing to establish a platform online is the following; the jungle might as well be a desert unless you specialize. In this article I will detail how to begin to build a solid platform that will allow your venture to grow exponentially, gather interested, targeted traffic and allow you to broaden your oasis until the desert becomes a pasture.
For the remainder of this article, the arid wasteland will be known as competition (or saturation — take your pick), and the oasis will be summarized by the term niche.
If I build it, will they come?
Perhaps — given enough time. But don’t count on it. Popular search engines such as Google drive the majority of most website traffic. Traffic which originates from a search engine query is known as organic traffic, and is absolutely critical in determining the fate of most online ventures.
There are many factors which influence how well a given website ranks in the search engines for any particular query. One of these is time. Thus, old domains have some inherent benefits in terms of search engine ranking.
But in terms of importance, the first issue we need to deal with is telling major search engines the basics about who we are, and what we do.
Keyword Research
Keyword Research should be considered the foundation of any online venture, and should be completed before anything tangible is even considered. But what are they, and why are they so important?
Keywords are how search engines decide what your website is about. Google uses a veritable horde of bots (or crawlers), which are small autonomous scripts that browse the Internet and categorize blogs based on content. One of the most important data collected are links, which give Google an educated guess about what that particular website is about, and how relevant it is to a particular search query. For instance, by including the following link: internet landing page marketing, I am telling Google that the blog in question is related to that keyword phrase. If the site in question has content that matches the anchored text in the link (the keyword phrase), then Google will take note and list the website on its index in for that particular search.
Important: Due to the fact that we’re just starting up, our back-links will be few and far between and Google may have a hard time finding us at all! Thankfully, the anchored text in a back-link (the keywords!) also tells Google what OUR blog is about, not only about the destination. The process by which we ensure that our website contains search terms relevant to our content, and the content of our link destination is a part of what is (I’m sure you’ve heard of it) known as SEO (Search engine optimization). But more on that later.
Keyword Competition And Website Authority
It’s time to plan our company. In this case I’m going to start a business that sells Top Hats. So, if we employ what we’ve learned so far, you would probably advocate adding the following keyword to our links and content. But that’s because you’ve already forgotten the first lesson in this article, which is “specialize”.
You may think that selling top hats is already a fairly specific niche. But a quick Google search (picture to the right) informed me that for that roughly 14 million other pages are competing for that particular search term phrase. No, that isn’t good.
Creating our oasis
Attracting any attention at this point may seem difficult at best — but don’t despair. Efficient Keyword research separates the men from the boys (pardon, if you’re female), and we’re going to go through it step by step.
The first thing we need Is a free search term tool (there are some amazing and highly prolific commercial tools — but for now, let’s stick with a free one), one such tool is Google’s very own search term finder.
The first thing we want to do is enter our broad search term into the keyword box on the left so we can get some ideas. Bear in mind that researching search terms can become complex, and that this is an introductory look at the process which excludes a lot of valuable data, But that will come with time.
SEO (Search Engine Optimization)
In theory you can build a blog revolving around a dozen keywords. When starting, I recommend researching and building around a handful only (if successful, you can branch out gradually and target more competitive search terms). While we’ve discussed the role that links and anchored text have, they are not the only important tools with regarding clever SEO.
To the right I’ve posted a couple of articles that will guide you through the specifics. One part of SEO that I did want to mention was that of meta tag analysis, since it contains elements of what we have already discussed.
Meta Tag Analysis
Meta tags are snippets of code that are invisible to the browsing end-user and are specifically planted for search engine crawlers. They house important information such as keywords, content description and authors, I mention this because most layman webmasters ignore the power of meta tags, simply because they aren’t aware they exist.
Bear in mind that these tags, as with your search terms, need to be relevant to the content of your landing page (or page).
Creation and Installation
In order to correctly install the tags you will need writable access to your website’s template. The following code needs to be inserted in the tags at the beginning of the document. Here is a bare-bones example of an HTML document layout and where you should insert your code.
“open bracket”head>
“open bracket”title>Your title
“open bracket”/title>
“open bracket”meta name=”description” content=”Describe your landing page here”>
“open bracket”meta name=”search terms” content=”search term1,search term2,search term3″>
“open bracket”/head>
“open bracket”body>
Rest of Page Goes Here
“open bracket”/body>
“open bracket”/html>
Now that you have these tools I hope you are able to turn your landing page into a passive income generator and possibly create passive income streams to create wealth.
Tags: passive income generator, promote, Search Engine Optimization, SEO, website seo
Posted in SEO · July 20th, 2010 · Comments (0)